Promoting your online Hemp and CBD business requires a strong organic approach due to industry advertising restrictions. Ranking in the search engines is your #1 priority. Converting your social media followers is next, and that requires getting them to visit your website to experience your brand and products. Simply put, increased website traffic means increased sales. However, getting people there is just the first step, then comes the task of converting them to customers. Let’s look at 5 key ways keyword rich; engaging content is the attractor factor that your online hemp business just might need to increase your success.
Key #1) Presenting Your Brand’s Features and Benefits
When your potential customers arrive at your website landing page, that is your “never have a second chance to make a first impression” moment. Your brand needs content that is succinct, and clearly engages your visitor with the unique features and benefits of your brand.
The content will guide your visitor to navigate further and explore more about your products. The website design and content need to flow towards the goal of introducing your products and services to create an inspired customer. After all, there is no dispute that purchasing products has an emotional component.
Key #2) Product Descriptions
Product descriptions require ‘copywriting’ rather than just content writing. Copywriting is actually a craft that creates an emotional appeal for the product and how your quality product will provide the benefits and solutions your customers are looking for. At the same time, product descriptions are an important part of SEO (search engine optimization), which is imperative to drive the organic traffic necessary for a successful online hemp or CBD business.
This means that the product descriptions need to be written with emotive, engaging, informative and keyword rich language. This is where a Hemp Content Writer can help, by providing skillfully crafted product descriptions that gets the click!
Key #3) The Opportunity of a FAQ Page
Your FAQ (Frequently Asked Questions) Page is the opportunity to educate your customer about the benefits of hemp and CBD; along with the ways your products and services can provide natural solutions and benefits.
It is also where you can answer common questions about your brand’s quality and unique features.
A well-crafted FAQ page will be multi- value ‘evergreen’ content that will help drive traffic to your online hemp brand. It is also a place to educate your customer and reveal your expertise about hemp, CBD and the natural benefits of your high quality products.
Key #4) The Power of Blogs
The power of blogs to organically drive traffic to your hemp business website is an undisputed fact. You will reap a multitude of rewards by posting consistent, engaging, relevant, educational, keyword rich blogs on your hemp brand’s e-commerce site. Content has always been and remains the king to organic online marketing.
With blogs, you can educate your customers about the many benefits of hemp and CBD, as you create trust in your brand’s quality and efficacy as a natural solution for their needs.
The content from your blogs can also be posted to your social media to direct your followers to your website and convert them into customers. You can pique your follower’s interest with a compelling topic and a excerpt from your blog with a ‘read more’ link that will take them to your blog on your website.
Well-written blog content by a Hemp Content Writer will also contain direct links to your products that are relevant to the topic, such as CBD for pain and stress relief, topical CBD products for pain, etc.
If you want to seriously grow your hemp and CBD business, don’t miss out on the power of posting fresh blog content weekly!
Key #5) Why A Hemp Content Writer Will Boost Your Brand’s Attractor Factor
When it comes to attraction marketing, it is not just what you say but how you say it! Many business owners might have writing skills, however, most do not have the time it takes to write all of the content necessary to optimize their website.
A professional Hemp Content Writer has the skills to represent your brand’s unique voice; along with well researched, knowledge based, keyword rich content that is a key factor for your organic marketing plan.
If you would like to learn more about your content options, contact Katherine, at Hemp Content Writer! I look forward to meeting you and learning more about your Hemp or CBD Brand and how I can help.