You have heard the expression ‘it’s not what you say but how you say it’ and certainly that rings true in both personal and business communication. In fact, you could say that the very definition of ‘branding’ has that concept at its core. This fundamentally means that when it comes to creating and promoting your Hemp CBD business through your website and social media, what you say and how you say it is the fuel and the fire of your brand. A Hemp CBD Content Writer can help you bring expertise, wordsmith skills, voice and passion to your website and brand! Here are some things to consider.
Page Content
Page Content is the ‘voice’ of your brand. In the same way that your website design is the visual presentation of your brand, the verbal content is the presentation of your brand’s voice. If your page content is dynamic, engaging, relevant and informative, your visitors will be more likely to spend time and explore your information and, more importantly, your products. Which brings us to the often-overlooked importance of how you present your products.
Product Descriptions
Product descriptions are more than describing your product in terms of ingredients and benefits. This is your opportunity to engage and motivate your customer to ‘click and buy’. People buy products based on desire, need and emotion. Describing the way your product ‘feels’ means understanding how to craft your words and sentences to inspire and motivate your customer to want to try and buy your products. This is where a skilled Hemp CBD Content Writer can provide increased engagement and results for your online CBD business.
FAQ Page
FAQ page or your Frequently Asked Questions page is not only a powerful information page for your website visitors, it also helps in a big way with your SEO. There are several ways in which an FAQ page can be crafted that will boost your SEO and customer response, including keywords, relevant links to related pages, calls to action, placement on website and more. A skilled Hemp Content Writer can help make your FAQ page work for your business.
Your Story
Your About Page is an important element in your overall website marketing strategy. This is an opportunity to define your brand ‘value’ to your website visitors. It is not only a way to let your customers know about you and your brand: it also answers the #1 question that ALL potential customers have, “What’s in it for me and why should I buy your products?”
Actually, your about page is a sales page for your brand that tells the ‘founder’s’ story and why your brand was developed. What were the ‘ problems, challenges’ that motivated you and/or your team to start your brand? What is your unique positioning in the industry and how are your products designed to answer those challenges. How does your brand provide quality and trust? These are just a few of the elements that go into crafting an about page that can convert potential customers to loyal customers.
If you would like to explore how a CBD Hemp Content Writer can help your brand get beyond the background noise and be the topic of the conversation, I invite you to connect with me HERE.
I look forward to meeting you!